李蓁
摘要：优秀的雇主品牌能够使企业在人才竞争价值链上抢占先机,在整个人才竞争过程中占领至高地,取得人才竞争市场中的相对优势,从而使企业在吸纳人才、招募人才中获得优先选择权,形成企业在人才竞争中的差异化优势,提高企业的人才聚合力。
关键词：雇主品牌;差异化;聚合力
Abstract: Famous and well qualified
employer brand will have powerful opporunities to obtain rich human resources
and become competitive and attractive in human resource market.Enterprises
coherence is improved greatly.
Keywords: Employer Brand;Diversity;Coherence
参考文献:
[1]刘戈.雇主品牌.社会转型时代的易碎品.中外管理,2007,(8).
[2]王红芳.雇主品牌及其培育路径探析.经济师,2007,(4).
[3]肖明超.打造雇主品牌,留住优秀人才.科学与管理,2005,(3).
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